Hours: Mon-Fri: 8am – 5pm
Douglas Peters

Douglas Peters

Sales Director

Doug founded DS Performance Group, a consulting organization providing training, team building and organizational development services to business and industry. Over 25 years he worked with companies across multiple industries and ranging in size from startups to Fortune 100.  His groundbreaking work on teams made him a national leader in team development. A Harvard Business School study documented a team structure he implemented in a Division of 3M reduced new product cycle time by 50%, saving the company hundreds of millions of dollars.

After retiring from consulting  Doug made a major career shift and became an independent Sales Representative for a large Construction company. In his first year, he was number 2 in sales and number 1 in profitability. Pursuing his interest in Green Technology he took a position as Sales Director for UMR Geothermal where he achieved over one million in sales in his first year.

Doug’s is also highly innovative in developing new products. For example, he developed Geolar, the integration of two renewable energy technologies to create the first commercially viable path for achieving a net zero carbon footprint. He created the Geolar Network to promote the implementation of Geolar.

Doug’s strong business background has allowed Planet Solarity to position Going Green to our commercial customers as a business investment delivering both short- and long-term economic benefits to our clients.


BA Communications and Political Science – UW Superior

MA Communications – UW Superior


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